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At reroute, we believe that sustainability is all about circularity. We strive to create products that are not only environmentally friendly, but also built to last.

22867+ single use plastic bottles turned into reroute’s proprietary knits – and counting.

 single use plastic bottles


End to End Circularity 

We are working towards end-to-end circularity by incorporating renewable and recyclable materials into our production processes, like Green EVA, merino wool and more. Our commitment to sustainability extends beyond just reducing carbon emissions; we aim to create a closed-loop system where materials are reused and repurposed to reduce waste and protect the environment.

Offsetting Carbon Footprints
Offsetting Carbon Footprints

Offsetting Carbon Footprints 

We want to leave the gentlest footprint on the planet and are looking for ways to offset bad practices and vibes. 

To achieve this goal, we are committed to using innovative and natural materials, which is made from renewable resources and is recyclable. By incorporating sustainable practices and materials into our production processes, we hope to not only reduce our carbon footprint but also inspire others to follow in our footsteps towards a more sustainable future.

A pop in the wash.
A pop in the wash.

A pop in the wash. 

The fashion industry's annual carbon emissions surpass those of all international flights and maritime shipping combined. Therefore, to reduce its environmental impact, the fashion industry needs to adopt a slower approach by creating and purchasing fewer, high-quality items that are durable and long-lasting. At our company, we prioritize this approach by ensuring that all our products are machine washable, allowing them to maintain their quality and last for multiple seasons.